Education and Training

The coursework needed to earn a marketing degree involves a number of subject areas that will come in handy once employed in the field. These include communications, marketing, business administration, statistics, economics, social science courses, English, psychology, and sociology. Other courses you can expect to take while pursuing a marketing degree include statistics, mathematics, computer science, and survey design.

Employment Opportunities

A marketing degree opens up the door to careers in marketing, research analysis, and survey research. Marketing and research analysis both focus on potential sales of services and products. In order to accomplish this, you will need to gather statistical data on your competition and examine sales and prices. You also need to develop methods for marketing and distribution through analyzing data. Methods you develop may include conducting mail, telephone, or Internet surveys in order to determine the preferences of customers.

A survey researcher puts his or her marketing degree to work by designing and conducting the surveys used to gather information. Generally, survey researchers create these surveys for a number of different clients, including government agencies, corporations, and political candidates.

Job Outlook and Salary

According to the United States Bureau of Labor Statistics, employment opportunities for individuals with a marketing degree are expected to grow faster than the average occupation over the next several years. According to the Bureau, the median annual salary for market research analysts was $56,140 in May 2004. The median annual salary of survey researchers was $26,49- that same year.

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