Do you enjoy engaging in the art of persuasion? Do you consider yourself to be a creative individual? Do you feel just as comfortable at a keyboard as you do with paper and pencil? If you answered yes to these questions, you might want to consider pursuing a career in integrated marketing.
Integrated marketing is different from traditional marketing in that it utilizes a holistic approach to marketing. As such, the integrated marketing specialist uses both online and offline marketing techniques to help brand a business, product or service. Some of the marketing venues that may be used by the integrated marketing specialist include:

· Affiliate Marketing
· Banner Ads
· Billboards
· Blogs
· Email Marketing
· Industry Relations
· Internet Television
· Magazine Ads
· Mail Order Campaigns
· Micro-Blogging
· Newspaper Ads
· Pay-Per-Click Marketing
· Podcasts
· Public Relations
· Radios
· RSS Feeds
· Search Engine Optimization
· Television
· Webinars

Just as with traditional marketing, the integrated marketing specialist must consider various aspects of marketing when developing the best holistic approach to meeting company goals. These include considering place, price, product and promotion.

Since integrated marketing involves using both online and offline venues, it is helpful for you to feel comfortable behind the computer if you are interested in pursuing a career in this field. Of course, you don’t already have to be an expert with the computer in order to launch a successful career in the field – that’s what school is for! By attending school in pursuit of an integrated marketing degree, you will be able to obtain the skills you need to enjoy a long and successful career in this interesting and rewarding field.