Internet marketing is becoming an increasingly important field. If you use a computer, you probably have been scrutinized by an internet marketer without even knowing it!

According to a study done at eMarketer, 34 million American moms use the internet on a regular basis. Out of those 34 million, about 70% have made a purchase online last year. That’s a lot of people browsing the web, which provides a lot of potential to internet marketing professionals.

When it comes down to the numbers, 23.8 million moms would rather shop online than load up the van and drag their kids to the local mall. Moms have a huge amount of purchasing power, frequently making the final decisions in the family when it comes to food, clothing, and other supplies for the house. So, how do the internet marketing pros target to moms? Here are some successful mom-centric marketing strategies that you’ve probably seen on the Web:

• Offer useful information – if you have made any important purchases online, you have probably surfed the Net to do research about the product before you buy. Smart internet marketers know that if they provide information that the consumer needs, they will probably connect with the customer.

• Be social – moms make up one of the largest groups of social media users. Moms love to join online communities, write blogs, and use Twitter and Facebook. These social media groups help them connect to their family and friends, as well as seek advice on future purchases!

• Emphasize quality customer service – customer service is one of the biggest aspects of internet marketing. By making sure that your consumers receive quality care from your organization, you will be helping to spread good press about your company. Internet marketers know that people love to write reviews on websites like Yelp, so they make sure their customers leave satisfied.

Moms (and the rest of the world!) basically want the Internet to do one thing—simplify their lives! It is the job of the internet marketing team to make the Web a fast, efficient, and more reliable place to shop!