The field of marketing has just become a whole lot sweeter! Naming, branding, and logo recognition are all important aspects of marketing a product, and it seems that people over at Snickers have nailed all three!

The popular chocolate bar has just added a new marketing lingo to the world: Snacklish. This language is based on words that can be associated with eating a Snickers bar. For example, many advertisements on taxis and trains tell consumers to “muscle up your snackabulary”. Patrick Ewing becomes “Patrick Chewing” and a taxi will transform into a “snaxi”.

While the strategy is definitely doing a job of getting the Snickers brand more name recognition, it has actually been done before. Infiltrating a language with words related to a brand name is a popular marketing strategy!

The Mars company, the good people who manufacture the Snickers bar, believe that the Snacklish campaign will go over well, despite the downturn in the economy. A lot of research has been done on the subject, stating key words are able to influence our purchasing power.

For instance, Japanese car manufacturers are notorious for inventive English-sounding words that are more popular with consumer than real English names! The Absolut vodka company has given a whole new meaning to the word absolute. The Walt Disney Company even “owns” words like creativity, dreams, fantasy, smiles, magic, and generation. People from across the world associate with these words with Disney, making for an extremely successful marketing strategy!

So, what do you think of the Snacklish campaign? Does it annoy you or impress you with their creative spelling?