If you are a creative person with an interest in advertising, you might want to consider pursuing an online marketing degree. Although there are subtle differences between marketing and advertising, the two are highly interconnected. In addition, marketing managers tend to make more money than advertising managers. Therefore, by earning an online marketing degree, you can work in a field that you enjoy while also potentially earning a substantial amount of money.

As a marketing manager, your job is to develop the marketing strategy that a company will use to attract and to retain customers. Usually, marketing managers oversee other managers, such as product development managers and market research managers. Together, they determine the demand for the services or product that the company has to offer as well as the demand for the products and services offered by the competition. Marketing managers also work with their team to identify potential markets while also developing a pricing strategy that will help the company obtain the greatest profits while still keeping the customers feeling satisfied.

In order to obtain a marketing management position, you need to have at least a bachelor’s degree in the field. Some employers will accept a business administration degree with an emphasis in marketing, but they generally prefer someone with a degree that is specifically in marketing. Coursework you can expect to take when pursuing an online marketing degree includes consumer behavior, communication methods, sales, research and visual arts.

According to the United States Bureau of Labor Statistics, the median annual salary of advertising and promotions managers was $73,060 in 2006. Marketing managers, on the other hand, earned a median annual salary of $98,720. Those who worked in computer systems and design earned the most, with a median annual income of $119,540, while those who worked in the depository credit intermediation industry earned the least with a median annual income of $91,420.