According to a study that was conducted by the Interactive Advertising Bureau and by Bain & Co., those companies who are spending the most money on brand building are spending the least on Internet advertising. Ironically, the organizations found that direct response advertising has continued to grow despite the current state of the economy. Yet, [...]

NetMargin’s VP of Media Services, Jason Oates, explains how internal and external transparency aligns partners and drives performance.
How does transparency help advertisers and affiliates?
When publishers and advertisers share data with each other, they have an opportunity to increase profitability and improve lead quality, making the entire system work better. Transparency is vital to building [...]

According to a recent survey conducted by professors at the University of California, Berkeley and at the University of Pennsylvania, approximately two-thirds of Americans object to the having advertisers track their online behavior. In addition, the researchers found that this number increases once people learn more about the various methods that advertisers are using to [...]

Everyone has a pipe dream. Whether it is artist or astronaut, young people are being taught that in today’s modern society almost anything is attainable. Aspirations to be a rock star, actor or pro athlete are becoming increasingly prosaic as young people are expanding their ambitions. Today’s youth recognize that a career is not merely [...]

“Mad Men” has officially taken over television. ABC’s critically-acclaimed drama about the golden age of advertising and marketing is about to begin its third season, but there are actually many lessons that we can learn from the show…aside from discovering how we can get away with smoking, drinking, and having affairs in the workplace. [...]

Email, the biggest ally of marketing and advertising firms, is gaining a significant amount of recognition. Thanks the recession, consumers are cutting back on everything and are becoming more conservative about their spending habits. So, what’s a marketing company to do?

Jason Oates, the vice president of media services at Datran Media, wrote in a recent [...]