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Advertising, Marketing and Communications Degree and Career Overview
Average Salary & Job Outlook
Advertising Manager Median wages (2005)
$68,860 annually
U.S. Minimum Wage
$10,712 Annually

Jobs in advertising and marketing are anticipated to expand faster than the average for other jobs over the next decade. There is expected to be an increase of about 25%. This increase in job opportunities is created by the fierce competition across the board in products and services offered by each business.

On average, annual earnings for advertising managers was $68,860 in 2005. Marketing managers averaged about $92,680 yearly. Salaries for entry level positions and beginners are $33,873 per year.

What is an advertising and marketing manager?

This month we wanted to take an in depth look a getting a career in advertising and marketing. We’ll guide you through education requirements, basic tasks and responsibilities, salary and job outlook.

In any business the goal is the same; to market and sell products or services profitably. To be able to gain and maintain a steady profit, companies generally hire advertising and marketing specialists for fresh and exciting ideas.

Advertisers and marketers coordinate market research, strategy and sales. They plan and execute advertising, promotions, pricing, product development and public relations events. They’ll often travel to meet with special clients and company representatives.

There are many different educational backgrounds that can set you up with the knowledge and skills needed for a good advertising or marketing career. Many employers, however, prefer that candidates have experience in occupations similar to advertising and marking. Employers also look for candidates with broad liberal arts backgrounds. A good way to progress in the advertising and marketing world is to get a bachelor’s degree in sociology, psychology, literature, journalism or philosophy.

Advertising and marketing job positions are competitive and coveted. The best opportunities come to those who have graduated from college with at least a bachelor’s degree. Candidates with experience in the field and those who are creative with excellent communication skills are also highly sought after.

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