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Median annual earning for wage and salary
Advertising Manager (2009) $89,000
U.S. Minimum Wage
$10,712 Annually
(Source:www.indeed.com)
According to the US Bureau of Labor Statistics, job opportunities in the advertising field are expected to increase by 12 percent through 2016. The increase in employment will be attributed to the number of manufactured products and services available to consumers by the many domestic and global companies, vying to win over the consumer market.
In October 2009, the average annual salary for advertising managers was $89,000. Earnings can differ considerably, depending on education, location, company size, level of responsibility, and length of employment.
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Advertising Managers and Advertising professionals with a degree are an integral part of today's consumer market. Working in both small and large companies, Advertising managers often work with internal marketing teams to create advertising and promotional campaigns. They will be involved in the process of assessing the need to advertise or promote a product and manage the advertising team, including the creative director, copywriters, designers, PR staff, media staff and others to communicate, create, and sell advertising for products and services. These advertisements may appear in such media as newspapers, magazines, radio, television, the Internet, and beyond.
Earning a degree in Advertising will give you the competitive edge and know-how to understand and analyze advertising and marketing trends, market share analysis, as client relations. Many Advertising professionals will liaise with other corporate team members, marketing managers, and pr people to help better solidify and promote the corporate identity and brand of their company and that of their clients.
Graduates of Advertising schools are in demand and earning an Advertising degree has never been more exciting. In addition to learning the core competencies in Advertising and promotions, students who attend Advertising schools also learn about:
- The principles of marketing.
- Consumer behavior.
- Market research.
- Sales.
- Communications and technology.
- Visual arts.
- Public Relations.
- Corporate buying.
- Sales representations.
- Word processing and computer skills.
- Ethics and behavior.
The field of Advertising is highly competitive, and a degree from a solid educational institute or college with good Advertising courses is important. The field of Advertising is expected to increase by 12 percent through to 2016. While growth may vary by industry, the employment outlook for those with Advertising degrees is very healthy. Those who have strong communications kills, can work under pressure and demonstrate a high level of creativity and energy can expect to do very well.
An Advertising degree can land graduates in a job ranging from small business to larger business firms, retailers, government, publishing, television, radio, non-profit organizations, Internet, design, printing, sales, public relations and any other company focused on growing, offering services and/or products. Some individuals will find opportunities to work independently, developing their own client base and consulting with individuals and individual companies.
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