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Average Salary & Job Outlook
Marketing Managers Median wages (2006) $98,720 annual
Sales Managers Median wages (2006) $91,560 annual
Public Relations Managers Median wages (2006) $82,180 annual
Advertising and Promotions Managers Median wages (2006) $73,060 annual
U.S. Minimum Wage
$10,712 Annually
*Source: US Department of Labor, Bureau of Labor Statistics
Those with integrated marketingexperience are in high demand. The average yearly salary for those possessing a marketing degree is $33,000, although this amount increases depending on the level of qualifications.
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Graduates of Integrated Marketing school are in high demand as more businesses look for new and better ways to advertise their products and services.
Integrated Marketing specialists carry out the same basic duties as the traditional marketing specialist, which includes developing a brand image for businesses and making that brand recognizable to the public. Integrated marketing specialists typically specialize in niche advertising that involves marketing toward a very specific target audience. Therefore, the integrated marketing specialist must take time to gather information about the target audience in order to determine which marketing methods are best suited to that group.
Whereas the traditional marketing specialist may focus on one form of media for creating a brand image, the integrated marketing specialist takes an integrated approach and utilizes a variety of offline and online marketing channels. Some of the channels that may be used by an integrated marketing specialist include:
- Banner advertisements
- Billboards
- Blogs
- Email
- Internet TV
- Magazines
- Mail order
- Newspapers
- Pay-per-click
- Podcasts
- Radio
- Public relations
- RSS feeds
- Search engine optimization
- Television
Depending upon the area of specialty, the integrated marketing specialist may need to travel on a frequent basis in order to conduct research on the target audience and to become more familiar with a particular industry. Those who work in a managerial position may also work more than 40 hours per week in order to make certain tight deadlines are met.
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