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Average Salary & Job Outlook
Marketing Managers Median wages (2006) $98,720 annual
Sales Managers Median wages (2006) $91,560 annual
Public Relations Managers Median wages (2006) $82,180 annual
Advertising and Promotions Managers Median wages (2006) $73,060 annual
U.S. Minimum Wage
$10,712 Annually
*Source: US Department of Labor, Bureau of Labor Statistics
Since print media is making the transition from the papers and magazines to the internet, the field of internet marketing is a booming industry. Jobs in this sector are expected to increase in the next few years.
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Graduates of Internet Marketing school are in great demand since more and more businesses are looking to use the power of the Web to advertise.
Internet Marketing specialists use the Internet and all of its tools to help businesses advertise their products and services at a cost that is lower than traditional marketing methods. Due to the nature of the work, Internet marketing is also commonly referred to by a number of different names. These include: eMarketing, I-marketing, online marketing, and web marketing.
Regardless of the name, the Internet marketing specialist attempts to make full use of the interactive capabilities of the Internet when developing a marketing strategy. Since the Internet makes it possible to provide and to receive instant responses from the target audience, the Internet marketing specialist can make timely adjustments to the marketing campaign in order to achieve the best results.
In order to create an effective marketing strategy, the Internet marketing specialist must be familiar with the Internet as well as current software technology. The Internet marketing specialist must also be able to utilize the various marketing channels that are made available by the Internet. These include:
- Banner advertising
- Email marketing
- Pay-per-click campaigns
- Search engine marketing
- Search engine optimization
The Internet marketing specialist must also know how to use software technology in order to track the effectiveness of these online marketing strategies. The success of these campaigns is gauged by determining how many people are visiting a particular website as well as by how many are taking the desired action, which may involve making a purchase, signing up for a newsletter or requesting additional information.
Internet marketing specialists spend most of their workday in an office, though it may be necessary to travel in order to meet with a client, to become familiar with a product or to gain a better understanding of a particular industry. An Internet marketing specialist may also be called upon to work long hours on occasion in order to meet tight deadlines.
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